A/B Testing

A/B Testing 1 -A/B Testing is the new standard

  • September 25, 2018

How often do you disagree with your colleagues about which version of a creative content to launch? More importantly how do you make that choice and how do you measure the end performance? The answer is A/B testing.


A/B testing is the practice of creating a version a and a version b of a creative, launching both on a small scale, measuring the performance of A and B against each other, and choosing the most performing one to launch on a large scale.


This practice can work on any form of content whether it’s a video, a landing page, an email, or a Facebook ad. So next time you’re torn about which version to choose, ask you marketer about A/B testing and let the data give you the answer.