Customer-Base 1 – Why you should market to your existing customers
If you are marketing to people who have never bought from you before, there is a 5 to 20% chance that they will buy. Now if you’re marketing to existing to existing customer, that figure becomes 60 to 70%.
What’s more, existing are likely to spend up to 30% more per repeated purchase.
Now if you like these figures, you might want to consider customer base marketing. It is the practice of creating separate campaigns to target people who have already bought from your store, whether physical or online.
For more on the topic, follow our upcoming videos on email marketing, CRM marketing, and retargeting.