Customer-Base 1 – Face the dirty word: CRM
Customer relationship management (CRM) is one of the modern enterprise’s black beasts. It’s also one of the digital salesman and marketer’s best friends. First of all, let’s set the record straight: CRM is a set of practices while CRM software is the tool that automates them all. To put it into today’s context, CRM is the combination of your sales rep, your customer support, and a large part of your marketing operations. CRM software is the tool that allows you to personalize these interactions at scale. Simply put, it’s a tool for you to deliver the best and most personalized experience to your customers. In the digital economy, it is not a luxury, but a necessity whether your business is online or offline.