Sales & Marketing 1 – Intro
Marketing has always had one goal: driving sales. But with the rise of digital it’s been easier to spend money on things like blogs and social media activity without knowing the real impact on sales.
One of the reasons this happens is because few managers know what kind of results to expect from digital marketing teams, few salespeople know what kind of value to expect from digital marketers, and not enough digital marketers understand the challenges and processes of salespeople and how they can help them.
In this video series we’re going to look at different ways digital marketers can add value to sales teams depending on their business model.