SEO 1 – What is SEO?

  • September 25, 2018

SEO stands for Search Engine Optimization. It is the overall practice of raising your website’s profile in the eyes of Google in order to make it rank higher in Search Engine Results Pages. SEO is divided into two distinct practices: On-site and Off-site optimization.

In on-site optimization we look at your website through Google’s eyes asking questions such as are the images fast to load? Is it optimized for mobile use? Is the content updated and well-tagged?

Off-site SEO is the ongoing practice of placing links on other websites to your platform. These other websites should have quality traffic and known audiences.

SEO is an ongoing, highly technical practice that takes months to yield results which is why it’s very important that you start early on.

SEO is not optional anymore it has become mandatory. So if you’re planning on making a website, or currently have one, you should make sure it is SEO compliant.


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